What is a Digital Marketing ?
Digital marketing is essentially promotional activities be it for a brand or product using electronic media (digital). Decades ago, the digital media marketing is extremely limited, sebutlah television or radio that can only deliver information in one direction.
Nowadays, with the development of digital technology that rapidly as well as ample reception from almost all walks of life, surefire makes digital marketing model is one of the main channel.
Some examples of marketing techniques which are included in digital marketing:
- SEO – Search Engine Optimization
- Online advertising – FB ads, Adwords, etc.
- Promotional print media
- Television advertising & radio
- Electronic billboard (video tron)
- Email marketing
- Mobile marketing
- and others
Advantages of Digital Marketing vs. conventional
Unlike advertising in newspapers, flyers, brochures and such marketing strategies using khsusunya online digital media can be measured precisely even real-time.
By using digital media, you can find out how long Your product video ads watched, what percentage of sales conversion of each ad, and certainly you can evaluate which advertising is good and not.
Abilitas digital marketing will be tracking this certainly helped the businessman in calculating the ROI (return of investment) of the company's marketing budget.
In addition to the ease of evaluation factors, broad geographic reach as well so one of the advantages of digital marketing. By leveraging digital media, you can deploy content/brand your product all over the world with just a few clicks.
With this alasain, the method of offline marketing old even abandoned altogether by a particular company.
How To Get Started In Digital Marketing ?
If we're talking digital marketing, as it's been reviewed in the article above, this spectrum is very broad. Therefore, it is important for a digital marketers to know techniques and resource needed a company so that digital marketing can run well.
One of the important elements in digital marketing is an asset, know what digital assets that you own, and begin to focus on some of the assets only as has been alluded to on how to start a business in social media.
Some assets in digital marketing:
- Website
- Blog postings
- Social media accounts
- Brand identity (logo, company profile)
- Imprint online (review/feedback from customers etc.)
- If you already have some assets above, all you need to do is to optimize the assets to build your brand you have.
Such as for websites and blogs periodically, write business articles that will attract prospective customers. Or through social media like instagram, then make photos and short videos that are interesting and share-able.
The other thing that's pretty important, if you are active in the public forum or marketplace, then seek business profile you have a rating and reviews from its customers.
Because it is also one of the signs so that the image of the brand that you have good or not in cyberspace. If you've started to understand about digital marketing, it's good you know is also a component of the expenditure as well as the price of digital marketing as a reference basis.