Pros and Cons of Using Digital Marketing for Business | It's good if we want to use something, need to know both bad, advantages and disadvantages, including here are the advantages and disadvantages of using digital marketing. We hope that when we understand it more, we can be more confident in deciding whether to use it or not. It often happens, we become disappointed with something because we trust too much information about the advantages of a new thing, without anticipating any shortcomings or risks that might occur. Digital Marketing is something new and there are still relatively few who understand it. Hopefully by reading this, you will know more about the advantages and disadvantages of digital marketing that you will use.
Disadvantages of Using Digital Marketing
1. Difficult to Implement Without Knowledge and ExperienceI
Dare to guarantee that even if you have 10 million capital to try Digital Marketing yourself, chances are that it will be in vain. That is why many companies choose to use the digital marketing agency. Even the most commonly used digital marketing dashboards such as Google Analytics, Google Ads and Facebook Ads Manager are very complicated to understand by lay people who are just using it, need a long time to learn and get used to it.
2. Requires Passion
I often meet clients, especially business people who find it difficult to learn and implement Digital Marketing such as SEO, SEM and SMM. Because every person has a different passion in each field. For example, the work of a garage mechanic will be very difficult to do if the person does not have a passion in the automotive world. Read what the Digital Marketing Job List is. In fact, I have often taught several colleagues about SEO techniques, but most of them are not enthusiastic, because it might be because it's not his passion.
Advantages of Using Digital Marketing
1. Facilitate Marketing Activities
Digital marketing is nothing but the activity of marketing using digital media. Make it easy here means it's easy to get customers to improve marketing. Digital is a technology to get more specific customers, which is to attract customers who have an interest in your product or service, so the chances of higher sales occur. Much clearer than the way of marketing with canvasing techniques such as brochure spreads, advertising in newspapers, magazines, or coming to homes randomly.
2. Marketing is more effective in reaching customers
We can target how many visitors come to our website or online store in a day. With digital marketing tools we can do this. Unlike the offline store, how many come we cannot control, depending on the person who came and maybe crowded at the same time or event.
3. Very Cheap Advertising Costs
The marketing marketing field will never be separated from advertising. It has been since the beginning that marketing will at least use advertisements, ranging from advertisements in the newspapers, magazines, radio, to television. We know that the price of advertising in conventional media costs millions, tens of millions of dollars that will be difficult to reach by small businesses. While advertising on Digital Marketing can start from a budget of IDR 50,000 per day for Google Ads, Facebook and Instagram Ads.
What is the Best Solution to Implement Digital Marketing?
1. Have Time and Time to Study - Everything can be learned if we have enthusiasm and take the time to continue learning. You can study at seminars or special training on how to work and digital marketing techniques as they apply to business.
2. Using Digital Marketing Expert Staff - In general, business people position themselves as managers and company owners, while the work of each field will be delegated to teams or employees who are experts in their fields. In addition you can also use digital maritime services such as with DHA Digital, to try to see the results.